Juno Julius Burger
Founder · Technical
Software engineering and product architecture.
Built for founders
Connect to your market.
Validate & Co-create.
You focus on building — we connect you to the right people.
No credit card to start · Pick Builder or Momentum when you're ready
upscaled.systems/mission-control
Who you talk to
People matching the one customer you serve
ICP profiles
274
↑ 12 this week
Conversations
47
↑ 6 this week
PMF signal
Trending ↑
Based on responses
Sarah Chen
Head of Growth · DataFlow
94
Alex Martinez
CTO · NovaTech
91
Jan Müller
VP Product · GrowthOS
88
Emma O'Brien
Founder · ScaleKit
85
Raj Patel
Director Eng · PipelineAI
82
Built for market learning
Who this is for
Built for makers and founders, not agencies.
Upscaled is designed for hands-on builders who want meaningful market conversations while they keep shipping.
This is for
- Solopreneurs building and shipping weekly
- Bootstrapped startup founders validating PMF with real users
- Indie makers validating product-market fit
- Early-stage SaaS teams who need repeatable market learning — outreach when ready
This is not for
- Agencies running done-for-you outreach for clients
- Spray-and-pray teams optimizing for volume over relevance
- Ops-heavy orgs needing complex multi-seat agency workflows
Founding team
Upscaled's founding team combines hands-on product engineering, and data-driven marketing.
Leonard Burger
Co-founder · GTM Expert
Product marketing management combined with strong data-analytics skills.
Open onboarding
Start for free — Builder and Momentum are live
Run market research, approve your audience, and launch outreach. Pick a plan when you're ready — pause or cancel anytime.
Start for freeWe built Upscaled so early teams can run sharper outreach with a system that stays practical, human, and measurable.
The problem
You ship. PH, HN, Reddit go wild.
Are your customers even there? Launch traffic converts less to paid. Curious visitors, not buyers.
Upvotes ≠ paying users
~10k visitors from a top launch. Expect 5% or fewer to pay. Maybe 50 buyers from 1,000 users.
Launch traffic loves the idea, doesn't need it
They don't have the problem you solve. Two weeks later, traffic drops. Wrong audience.
10k contacts. 90% ghost you.
Random lists and blast-the-world automation. You're talking to people who were never going to buy. You need folks who actually have the problem you solve—not volume, and not another tool or agency that trashes your name.
You want to build. Not set up and manage outbound. Connect with problem-aware people in your market, gather signals, validate who fits — then let automated outreach run while you keep building.
From landing page to market clarity
Operating principle
The right product for the right people at the right time — co-create with your market without turning outbound into a second job.
Who to talk to, and what they just posted
Describe one customer. We find matching people, load their LinkedIn profile and latest posts, and you export or start a conversation.
Your list, your data
CSV export of names, titles, companies, and recent posts. Tweak titles and keywords between sourcing rounds. Your data stays yours.
Right person, right time, right message
Outreach should feel human: we know people are busy and sick of irrelevant cold DMs. The point is to reach the right people when it actually makes sense — with something worth reading, not more noise.
GTM on autopilot
When you're ready to pitch, multi-step sequences on email and social run in the background. You configure once — no babysitting the outbox.
How It Works
From your product page to people you can actually talk to.
[01]
2 minCompany
Paste your landing page URL or upload a PDF. We pull name, the problem you solve, your offer, and socials.
Product landing page URL
https://yourproduct.com
Analyze
Typical setup: about 15 minutes from your site or PDF to a sample list and a plan.
What Upscaled does
Operating principle: the right product for the right people at the right time.
Upscaled helps bootstrapped founders go from business idea to customer conversations without building an outreach stack. Paste a product landing page URL or a PDF; we pull company name, the problem you solve, your offer, and socials. You approve an audience. We research and enrich matched prospects, run outreach, and turn every response into sharper ICP and positioning. Builder and Momentum are self-serve; Partner is a done-with-you path booked on a call. Profile context and relevant recent activity load automatically. Market signals and evidence stay in the workspace so you can export, refine targeting, and source the next round. Most teams complete initial setup in about 15 minutes.
Your Dashboard. Your Brand.
After your market profiles are sourced, everything lives in a dashboard built around your product.
Y
YourProduct
Mission Control
ICP matches
487 / 500Sarah Chen
Head of Growth · DataFlow
94
Alex Martinez
CTO · NovaTech
91
Jan Müller
VP Product · GrowthOS
88
Emma O'Brien
Founder · ScaleKit
85
Raj Patel
Director Eng · PipelineAI
82
Profile detail: Sarah Chen
Hotness 92Company: DataFlow / Series A / 45 employees / GrowingModern stack: fast UI, reliable hosting, secure paymentsRecent activity: Hiring 2 SDRsPosted about scaling pain this weekBuyer Readiness: 94PMF score: 91
Sequence flow
Node-based sequence flow — same step types as the in-app flow builder (edges, waits, messages).
Like a post
Visit profile
Send connection invite
Wait for invite acceptance
Wait — 1d
Send message
Export your data
Export to CRM
Export CSV
PMF matched by tech stack + growth stage
Buyer Readiness scores from behavioral signals
Export scored profiles to CRM or CSV
From business idea to customer conversations—without building an outreach stack.
We research your market, find and enrich the right people, run the outreach, and turn every response into a sharper ICP and stronger positioning.
- Add your website or PDF
- Approve your audience
- Launch outreach
- Learn what the market says
Builder
Validate your first ICP
€18/month
Go from landing page to your first customer conversations.
- 200 researched and enriched prospects every month
- One connected LinkedIn account
- Profile context and relevant recent activity
- A ready-to-run outreach campaign
- Responses organized into market and ICP insights
- Monthly evidence export
Pause or cancel anytime. No outreach stack to configure.
Best for active founders
Momentum
Turn conversations into a sharper market
€36/month
Test more prospects, compare segments and improve your positioning as responses arrive.
- 500 researched and enriched prospects every month
- Everything in Builder
- Up to 2 LinkedIn seats you control (you and/or a co-founder)
- Test multiple ICP segments and messages
- Deeper profile and activity research
- Response themes, objections and buying signals
- Recommended ICP and positioning updates
- Versioned market-evidence reports
No longer testing? Pause, downgrade or cancel anytime.
Partner
Build your GTM motion with us
€349/month
Hands-on research, multichannel outreach and weekly guidance from the team.
- 1,000 human-reviewed prospects every month
- LinkedIn and email campaign execution
- Email infrastructure and verified contact data
- Custom segments and campaign experiments
- Weekly strategy and evidence-review call
- Human review of targeting and messaging
- Stakeholder-ready market-validation report
Limited onboarding capacity.
Other tools help you contact a list. We help you discover who your market actually is.
| Typical outreach stack | Upscaled |
|---|---|
| Choose databases and filters | Start with your website or research |
| Build enrichment workflows | Receive researched, contextual prospects |
| Write and configure sequences | Approve a campaign built around your hypothesis |
| Analyze replies manually | Responses become structured market evidence |
| ICP remains a static document | ICP and positioning evolve with real conversations |
| Multiple tools and subscriptions | One guided workflow and one subscription |
Monthly subscription. Cancel anytime. One guided workflow—no GTM stack to assemble.
Early founders on board
Real teams already running market research and outreach with Upscaled. Builder and Momentum are open — start free.
Early customers
2 / 10 filled
Start onboarding above — pick Builder or Momentum when you're ready to launch outreach.
Mission Control
Your workspace for market research, hypothesis testing, and outreach when you're ready. Click the sidebar to explore each area.
upscaled.systems/mission-control
Campaigns
Sequences, pending invites, and pipeline
Enrolled
50
42 in sequence · 0 pending
Invites sent
41
21/41 accepted · 51%
Pending invites
22
Pending queue
Failure rate
7%
7 failed of 106 attempts
Recent activity
- Angelika BirkCompleted
- ElyseCompleted
- Szuyun ChiaCompleted
Pipeline distribution
8 completed (16%) · 42 in sequence (84%)
LinkedIn: 41 invites sent · 51% accepted (21/41) · 0 replies — positive
Built for market learning
Questions founders ask
Honest answers about market validation, ICP research, and the conversations we help you have — while you keep building.
Tools like Clay are enrichment on steroids when you know how to wire them. Tools like Lemlist, Instantly, Smartlead, Apollo, MeetAlfred, Dripify, and Phantombuster are great once a business is already running and ready to scale. Earlier-stage founders still have to stitch those tools and data sources together across channels, and that quickly turns into a full-time ops job. Upscaled is built for validation stage: we reduce that overhead so you can focus on building and talking to the right people.
Connect to your market.
Validate & Co-create.
Connect your market in minutes. Pause or cancel anytime.