Built for founders

Connect to your market.
Validate & Co-create.

You focus on building — we connect you to the right people.

8 of 10 beta spots still open · Real founders testing market validation in the coming weeks

upscaled.systems/mission-control

ICP matches

Profiles matching your ideal customer criteria

ICP profiles
274
12 this week
Conversations
47
6 this week
PMF signal
Trending ↑
Based on responses
Sarah Chen
Sarah Chen
Head of Growth · DataFlow
94
Alex Martinez
Alex Martinez
CTO · NovaTech
91
Jan Müller
Jan Müller
VP Product · GrowthOS
88
Emma O'Brien
Emma O'Brien
Founder · ScaleKit
85
Raj Patel
Raj Patel
Director Eng · PipelineAI
82
Built for market learning

Who this is for

Built for makers and founders, not agencies.

Upscaled is designed for hands-on builders who want meaningful market conversations while they keep shipping.

This is for

  • Solopreneurs building and shipping weekly
  • Bootstrapped startup founders validating PMF with real users
  • Indie makers validating product-market fit
  • Early-stage SaaS teams who need repeatable market learning — outreach when ready

This is not for

  • Agencies running done-for-you outreach for clients
  • Spray-and-pray teams optimizing for volume over relevance
  • Ops-heavy orgs needing complex multi-seat agency workflows

Founding team

Upscaled's founding team combines hands-on product engineering, and data-driven marketing.

Juno Julius Burger, founder of Upscaled

Juno Julius Burger

Founder · Technical

Software engineering and product architecture.

Leonard Burger, co-founder of Upscaled

Leonard Burger

Co-founder · GTM Expert

Product marketing management combined with strong data-analytics skills.

Beta

Get early access10 beta tester spots

We're running beta tests with real founders in the coming weeks — validating market research and PMF workflows before public launch. 8 of 10 spots still open.

We built Upscaled so early teams can run sharper outreach with a system that stays practical, human, and measurable.

The problem

You ship. PH, HN, Reddit go wild.

Are your customers even there? Launch traffic converts less to paid. Curious visitors, not buyers.

Upvotes ≠ paying users

~10k visitors from a top launch. Expect 5% or fewer to pay. Maybe 50 buyers from 1,000 users.

Launch traffic loves the idea, doesn't need it

They don't have the problem you solve. Two weeks later, traffic drops. Wrong audience.

10k contacts. 90% ghost you.

Random lists and blast-the-world automation. You're talking to people who were never going to buy. You need folks who actually have the problem you solve—not volume, and not another tool or agency that trashes your name.

You want to build. Not set up and manage outbound. Connect with problem-aware people in your market, gather signals, validate who fits — then let automated outreach run while you keep building.

From landing page to market clarity

Operating principle

The right product for the right people at the right time — co-create with your market without turning outbound into a second job.

ICP, market context, and fit

We build who to learn from from your site and the market, score real PMF fit, and pre-check misfits before you spend on enrichment.

Report

Intel you can share, data you can leave with

Cited market reports (PDF), validate hypotheses with real data, deep enrichment, CSV export. Your market data stays yours.

Right person, right time, right message

Outreach should feel human: we know people are busy and sick of irrelevant cold DMs. The point is to reach the right people when it actually makes sense — with something worth reading, not more noise.

GTM on autopilot

When you're ready to pitch, multi-step sequences on email and social run in the background. You configure once — no babysitting the outbox.

How It Works

From your product landing page URL to scored market profiles and outreach when you're ready.

[01]

Your Profile

2 min

Paste your product landing page URL. We pull data from your site, public sources, and the web to build your company profile and identify your market.

Product landing page URL
https://yourproduct.com
Analyze
Typical setup: about 15–20 minutes from pasting your product landing page URL to scored market profiles and outreach ready

What Upscaled does

Operating principle: the right product for the right people at the right time.

Upscaled is an environment where bootstrapped founders and indie builders understand their market, validate hypotheses with real data, and co-create with users — not just blast cold outreach. It turns your product landing page URL into a practical go-to-market workspace: we analyze that page and public sources to build your company profile, map market segments and buyer personas, and tighten an ICP from real-world signals. We source and enrich market profiles from multiple signals (stage, hiring, stack, social proof, social profiles and activity), then score product–market fit with semantic analysis so you learn who fits before you pitch. Multi-step sequences run across social channels and email when you are ready — profile visits, connection requests, timed follow-ups, and messages grounded in real context — with outreach continuing in the background while you focus on building. Today we support email and professional social outreach; Telegram, WhatsApp, and Instagram are on the roadmap. Most teams complete initial setup in about 15–20 minutes. Export your data as CSV anytime. Built for solopreneurs, indie makers, bootstrapped founders, and early-stage SaaS teams validating PMF with real users. Not built for agencies running done-for-you outbound at scale.

Your Dashboard. Your Brand.

After your market profiles are sourced, everything lives in a dashboard built around your product.

Y
YourProduct
Mission Control
5 enrichment sources per profile

ICP matches

487 / 500
Sarah Chen
Sarah Chen
Head of Growth · DataFlow
94
Alex Martinez
Alex Martinez
CTO · NovaTech
91
Jan Müller
Jan Müller
VP Product · GrowthOS
88
Emma O'Brien
Emma O'Brien
Founder · ScaleKit
85
Raj Patel
Raj Patel
Director Eng · PipelineAI
82

Profile detail: Sarah Chen

Hotness 92
Company: DataFlow / Series A / 45 employees / GrowingModern stack: fast UI, reliable hosting, secure paymentsRecent activity: Hiring 2 SDRsPosted about scaling pain this weekBuyer Readiness: 94PMF score: 91

Sequence flow

Node-based sequence flow — same step types as the in-app flow builder (edges, waits, messages).

Like a post
Visit profile
Send connection invite
Wait for invite acceptance
Wait — 1d
Send message

Export your data

Export to CRM
Export CSV

A steady stream of market intelligence for the price of a morning coffee.

Understand your market and validate PMF without a full GTM hire.

Hacker's Delight

Quick market validation

9,00 €/month

Less than brunch · quick validation

  • Up to 100 market profiles / month
  • Hands-off LinkedIn · 1 seat
  • Research → sequence → outreach in one flow
  • Quick market validation

30 days silent? One-click downgrade or cancel.

Cancel anytime

Most value

Starter

Steady pipeline

49,00 €/month

Daily-coffee money · pipeline that stays full

  • Up to 500 market profiles / month
  • Hands-off LinkedIn · 1 seat
  • Ramp up based on account health and reputation
  • Flexible sequence editor
  • Set-and-forget: system runs in the background

30 days silent? One-click downgrade or cancel.

Cancel anytime

Preview · under construction

Business Growth

Full omnichannel team tier — shipping next

99,00 €/month

Planned at €99/mo · not for checkout yet

  • Up to 800 standard enriched leads / month
  • Post-based lead sourcing
  • 2 LinkedIn seats
  • 2 WhatsApp channels
  • 2 email inboxes/senders on one domain
  • Built for teams scaling acquisition across channels

Get notified when this tier goes live

Subscription not available for this tier yet.

Monthly subscription. Cancel anytime. Pipeline runs hands-off — we only win when you find real users.

Beta testers

We're running beta tests with real founders in the coming weeks — validating market research and PMF workflows. 8 spots still open.

Beta tester slots
2 / 10 filled
Get early access above — we'll pick 10 beta testers from applicants in the coming weeks.

No fake logos. No anonymous quotes. Just real feedback from real builders.

Mission Control

Your workspace for market research, hypothesis testing, and outreach when you're ready. Click the sidebar to explore each area.

upscaled.systems/mission-control

Analytics

Performance, pending invites, and pipeline — at a glance

Enrolled
50
42 in sequence · 0 pending
Invites sent
41
21/41 accepted · 51%
Pending invites
22
Pending queue
Failure rate
7%
7 failed of 106 attempts
Recent activity
  • Angelika BirkCompleted
  • ElyseCompleted
  • Szuyun ChiaCompleted
Pipeline distribution

8 completed (16%) · 42 in sequence (84%)

LinkedIn: 41 invites sent · 51% accepted (21/41) · 0 replies — positive

Built for market learning

Questions founders ask

Honest answers about market validation, ICP research, and the conversations we help you have — while you keep building.

Tools like Clay are enrichment on steroids when you know how to wire them. Tools like Lemlist, Instantly, Smartlead, Apollo, MeetAlfred, Dripify, and Phantombuster are great once a business is already running and ready to scale. Earlier-stage founders still have to stitch those tools and data sources together across channels, and that quickly turns into a full-time ops job. Upscaled is built for validation stage: we reduce that overhead so you can focus on building and talking to the right people.

Connect to your market.
Validate & Co-create.

We're selecting 10 beta testers from the waitlist in the coming weeks. 8 of 10 spots still open.

Real founders testing market validation with us in the coming weeks. 8 of 10 spots still open.